Semrush MCP server for your AI

Get details for a single project (folder) by id: root URL, unicode domain, name, owner id, permission level, and the list of enabled tools.

List all Semrush projects (folders) in the account, with id, name, root URL, unicode domain, owner, permission, and which tools (Site Audit, Position Tracking, etc.) are enabled.

List the Position Tracking campaigns configured under a project, with their tracking URL, location, device, and campaign id.

Position Tracking organic overview report for a campaign: aggregate ranking metrics (visibility, estimated traffic, average position, keywords in top positions) for your tracked organic keywords.

Position Tracking organic positions report: the per-keyword current rankings for a campaign (keyword, position, position change, search volume, landing URL, and SERP features).

Get the Site Audit campaign summary for a project: total health/score, error/warning/notice counts, pages crawled vs.

List the individual crawled pages affected by one specific Site Audit issue within a snapshot, with per-page detail columns.

List all detected issues for a given Site Audit snapshot: each issue's id, title, severity (error/warning/notice), and the count of affected pages.

List the historical Site Audit snapshots (crawl runs) for a project, each with its snapshot_id and finish date.

Audience overlap between a target and selected competitor domains: overlap score, similarity score, shared user count and audience size.

Geographic distribution of a target's traffic by country (or subcontinent/continent), showing traffic volume, share and engagement per region.

Most-visited pages (URLs) of the selected target with per-page traffic, desktop/mobile share and engagement.

Websites users visit after leaving the target domain (outbound journey), with the destination domain, traffic share and volume.

Inbound traffic sources for a target broken down by channel (direct, referral, search, social, paid, mail, display_ad) and by the specific referring domain/search engine, with traffic share and volume.

Estimated traffic overview for up to 200 domains/subdomains/subfolders at once: traffic rank, visits, unique visitors, pages per visit, time on site, bounce rate, desktop/mobile split, and channel breakdown.

List of individual backlinks pointing at the target, each with source page Authority Score (page_score), source URL/title, anchor text, target URL/title, external/internal link counts on the source page, link attributes (nofollow/sponsored/ugc), link type (text/image/form/frame), sitewide flag, new/lost flags, source HTTP response code, and first/last seen dates.

Most common anchor texts used in backlinks pointing to the target, each with the number of referring domains and backlinks using that anchor and first/last seen dates.

Domains with backlink profiles similar to the target (competitors by shared referring domains): each with Authority Score, similarity, count of common referring domains, total referring domains, and backlinks.

Aggregate backlink profile summary for a domain, subdomain, or URL: Authority Score, total backlinks, referring domains, referring URLs, referring IPs and Class C subnets, follow/nofollow/sponsored/UGC split, and link-type counts (text, image, form, frame).

Indexed pages of the target ranked by their incoming backlinks: source page URL/title, referring domains and backlinks count, external/internal link counts, response code, and last/first seen.

Referring domains linking to the target, each with its Authority Score (domain_ascore), number of backlinks from that domain, referring IP, country, and first/last seen dates.

v4 REST backlinks list: individual backlinks for a URL at a chosen scope, with anchor, source/target URL & title, page & domain Authority Scores, external/internal link counts, link attributes (nofollow/sponsored/ugc), type flags (image/form/frame), sitewide/new/lost flags, language, response code, and first/last seen.

v4 REST backlinks overview: aggregate backlink metrics for a URL at a chosen scope (Authority Score, total backlinks, referring domains/URLs/IPs/Class-C subnets, follow/nofollow/sponsored/ugc, text/image/form/frame counts, new/lost).

Organic competitors: domains competing with the target in organic search, ranked by competition level, with the number of common keywords and each competitor's own organic footprint.

Domain organic keywords: every keyword that brings the domain organic traffic from Google's top 100 results, with position, volume, CPC, traffic share, URL, SERP features, intent and trend.

Paid competitors: domains competing with the target in Google paid search, ranked by competition level, with common-keyword count and each competitor's paid footprint.

Domain paid (AdWords) keywords: keywords that bring users to the domain via Google paid search, with position, volume, CPC, ad copy title/description, visible/destination URL and traffic.

Single-database domain overview: an one-row live or historical snapshot of a domain's organic, paid and SERP-feature footprint in one chosen regional database, including keyword position-distribution buckets.

All-database domain overview: live or historical organic + paid ranking summary for a domain across every regional Semrush database in one call (one row per database where the domain has presence).

Domain vs Domain: compare up to five domains by their common, unique or all keywords, returning each keyword's position in every compared domain side by side.

Batch keyword overview for one database: pass up to 100 phrases ';'-separated and get one row per phrase with search volume, CPC, competition, number of results and 12-month trend.

Broad/phrase-match keyword variations for a seed phrase (full-text search of the keyword database): all keywords containing the seed terms, with search volume, CPC, competition, number of results, 12-month trend and triggered SERP features.

Keyword Difficulty index (0..100) for one or more phrases, estimating how hard it is to rank organically.

Single-keyword SEO and PPC metrics from the modern v4 REST endpoint: search volume, keyword difficulty, CPC, competitive density, number of results, search intents, SERP features, and a 12-month volume trend.

Keyword overview for a single regional database: search volume, CPC, competition, number of organic results, and the 12-month trend for one phrase.

Domains/URLs ranking organically in the top of Google for a given keyword: returns the organic SERP for the phrase with each domain's ranking URL, position and triggered SERP features.

Question keywords containing a seed phrase: question-format queries (how/what/why/...) that include the seed term, with search volume, CPC, competition, number of results and 12-month trend.

Related keywords for a seed phrase: semantically related terms with their search volume, CPC, competition, number of results, 12-month trend, relevance to the seed, and triggered SERP features.

Paid keywords driving traffic to a specific URL: the keywords that trigger this exact URL as a Google Ads landing page, with position, search volume, CPC, traffic share, and the ad copy (title/text).

Organic keywords driving traffic to a specific URL: the keywords that rank that exact URL in Google's top-100 organic results, with position, search volume, CPC, traffic share, and SERP-feature flags.

URL overview for a single regional database: aggregate organic and paid metrics for one exact URL (organic keyword count, organic traffic, organic cost, paid keyword count, paid traffic, paid budget) plus SERP-feature counts.

Create a new Semrush project (folder) for a domain.

Permanently delete a project (folder) by id.

Search the Position Tracking location database for a location_id by type and country.

Add competitor domains (up to 20) to an existing Position Tracking campaign so they appear in the competitors/visibility reports.

Add keywords (with optional tags) to track in an existing Position Tracking campaign.

Position Tracking AdWords (paid) competitors discovery report: domains competing with you in Google Ads for your tracked keywords.

Position Tracking organic competitors discovery report: domains competing with you on your tracked organic keywords, with their visibility/overlap metrics.

List the available Position Tracking snapshot dates for a campaign.

Disable weekly email notifications for a Position Tracking campaign.

Create and configure a Position Tracking campaign on a project (target URL, location, device).

Enable weekly email delivery of Position Tracking campaign statistics.

Position Tracking AdWords (paid) landing pages report: which URLs surface in Google Ads results for tracked keywords.

Position Tracking organic landing pages report: which of your URLs rank for tracked organic keywords, with per-landing-page ranking metrics.

Position Tracking AdWords (paid) overview report for a campaign: aggregate paid-ranking metrics for tracked keywords in Google Ads results.

Position Tracking AdWords (paid) positions report: per-keyword paid rankings for a campaign in Google Ads results.

Remove competitor domains from an existing Position Tracking campaign.

Remove tracked keywords from an existing Position Tracking campaign.

Position Tracking AdWords (paid) visibility report: the campaign's paid-visibility trend over time for tracked keywords in Google Ads results.

Position Tracking organic visibility report: the campaign's visibility trend over time for tracked organic keywords (a CTR-weighted measure of ranking strength), filterable by SERP feature.

Edit an existing Site Audit campaign's crawl configuration (same settings as enable, plus JS rendering).

Enable and configure the Site Audit tool on a project (creates the audit campaign with crawl settings).

Get the full Site Audit detail for one crawled page by its page id: all detected issues, status code, crawl depth and per-page metrics.

Get the Site Audit campaign history: score and issue-count trend across past snapshots for a project, paginated.

Get the metadata catalog describing every Site Audit issue type: issue id, title, page-level title, and the column layout used when listing affected pages.

Start a new Site Audit crawl (snapshot) for a project.

List crawled pages from the latest Site Audit, filterable by URL mask, with per-page audit data (status, issues, depth).

Get the detailed summary of one specific Site Audit snapshot (crawl run): overall score, issue counts, crawl coverage and timing for that single snapshot.

Rename an existing project (folder).

Demographic breakdown of a target's audience by age band and sex, with user counts and shares per group.

Top interest categories of a target's audience, with user counts and an affinity/interest score per category.

Audience breakdown by education level for a target, with user counts and shares per education group.

Audience breakdown by household size for a target, with user counts and shares per household-size group.

Audience breakdown by income level for a target, with user counts and shares per income group.

Top domains within an industry category by traffic, with full per-domain channel/demographic breakdown.

Audience breakdown by occupation for a target, with user counts and shares per occupation group.

Purchase conversion estimate for a target: the share of visitors that convert, by date/country/device.

Social media platform affinity of a target's audience: which social networks the audience uses, with affinity scores and user counts per platform (Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Twitter, Pinterest).

Top subdomains of the selected website ranked by traffic, with per-subdomain visits/share by date and country.

Top subfolders (URL path sections like /blog/, /shop/) of the selected website ranked by traffic, with per-subfolder visits/share by date and country.

Confidence/accuracy level of the Traffic Analytics estimates for a target, by date/country/device.

Day-by-day traffic trend for a single target: visits, users, channel splits and engagement metrics broken out per day, with optional forecasted future days.

Traffic rank of domains, returning the rank-to-domain mapping.

Week-by-week traffic trend for a single target: visits, users, channel splits and engagement metrics per week, with optional forecasted future weeks.

Distribution of the target's referring domains and backlinks across Authority Score buckets (0-10, 11-20, ...

Categories (topics) of the domains referring to the target, each with a relevance/rating value.

Topical profile of the target's own categories based on its backlink profile, each with a relevance rating.

Side-by-side backlink-profile comparison across multiple targets (your domain vs competitors): Authority Score, total backlinks, referring domains and IPs per target.

Distribution of referring domains and backlinks by country (referring domains by country), derived from the referring domain IP location.

Monthly historical trend of total backlinks and referring domains for the target over time.

Backlink-intersect matrix across multiple targets (batch comparison): referring domains and how many of the supplied targets each domain links to (link-gap / prospecting matrix).

Referring IP addresses sending backlinks to the target, each with country, number of referring domains and backlinks from that IP, and first/last seen dates.

Distribution of referring domains and backlinks by top-level domain zone (e.g.

v4 REST referring domains: domains linking to a URL at a chosen scope, with domain Authority Score, backlinks count, referring IP, country, follow flag, new/lost flags, and first/last seen.

v4 REST referring IPs: IP addresses sending backlinks to a URL at a chosen scope, with referring-domain and backlinks counts and country.

v4 REST historical summary: monthly trend of Authority Score, total backlinks, referring domains and follow backlinks for a URL at a chosen scope.

Organic pages: the unique URLs on the domain that rank in Google's top 100 organic results, each with the number of organic keywords it ranks for, its estimated traffic and its share of the domain's organic traffic.

Organic subdomains: the subdomains of the target that rank in Google's top 100 organic results, each with the number of organic keywords it ranks for and its estimated organic traffic and traffic share.

Ads copies: the unique paid ad creatives (title, description, visible/destination URL) Semrush observed for the domain, each with the count of keywords that triggered it.

Domain ad history: for each keyword a domain has bid on in the last 12 months, the monthly paid position, CPC, volume, traffic and the ad copy shown - a time series of the domain's paid activity per keyword.

PLA copies: the unique Product Listing Ad creatives (product title, price, destination URL) Semrush observed for the domain in Google Shopping, each with the count of keywords that triggered it.

Domain PLA / Shopping keywords: keywords that trigger the domain's Product Listing Ads in Google's paid (Shopping) results, with position, volume, product title, price and the product page URL.

Domain overview history: a monthly time series of a domain's organic/paid keyword counts, traffic and cost in one database; supports daily data for the last 31 days via display_daily.

Semrush Rank list: the most popular domains in a chosen database ranked by estimated traffic from Google's top 100 organic results (a leaderboard of top sites with their organic/paid metrics).

Winners and losers: domains with the biggest gains and drops in keyword count, traffic and budget across Google's top 100 organic and paid results for a database, with the month-over-month delta columns.

Ads history for a keyword: domains that bid on the phrase in Google paid search over time, showing per-snapshot date, ad position, landing-page and visible URL, and the ad title/description.

Keyword overview across ALL regional databases for one phrase: returns one row per database where the keyword has data, with search volume, CPC, competition, and number of organic results.

Domains advertising on a given keyword in Google paid search: returns the paid SERP for the phrase with each advertiser's domain, visible (display) URL and landing-page URL.

Historical URL overview: month-by-month time series of a single URL's organic and paid aggregate metrics in one regional database.

URL overview across ALL regional databases at once: per-database organic and paid metrics for one exact URL, for multi-market analysis.