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Analytics and SEO MCP stack for your AI

Search performance, two rank and backlink tools, on-site behaviour and the revenue underneath it.

Connect this stack Contact sales
  • Google Analytics 4
  • Google Search Console
  • Ahrefs
  • Semrush
  • Microsoft Clarity
One endpointapp.popmcp.com/mcp

The 5 connections

Search Console knows the query, Ahrefs and Semrush know the backlink, Clarity knows what the visitor did, and GA4 knows whether any of it made money.

  1. Google Analytics 4OAuthAdminReporting21tools7triggers
  2. Google Search ConsoleOAuthSitemapsSitesInspectionSearch analytics10tools8triggers
  3. AhrefsAPI credentialWeb analyticsSite explorerManagementBrand radar145tools9triggers
  4. SemrushAPI credentialProjectsTrendsBacklinksDomain110tools8triggers
  5. Microsoft ClarityAPI credentialInsights5tools8triggers

Across the stack253 read and 38 write operations, 26 API modules291tools40triggers

One question, every connection

The tool names below are the real ones your client calls. Check any chain against the catalog on the integration’s own page.

Which pages lost the most clicks this quarter, and why?

  1. Google Search Consolegsc_query_search_analytics
  2. Ahrefsahrefs_site_explorer_top_pagesahrefs_site_explorer_metrics_history
  3. Google Analytics 4ga4_run_report
  4. Microsoft Clarityclarity_insights_by_page

Position loss, traffic history, on-page behaviour and revenue for one set of URLs — the four exports that usually get keyed together by hand.

Turning it on

Nothing to deploy, and nothing to install on the provider side.

  1. Connect the accounts

    One connection per store, property or ad account. Two authorise with OAuth, three take an API credential. Credentials are encrypted at rest and never reach your AI client.

  2. Tick what each client reaches

    Your client signs in to PopMCP with OAuth and gets only the connections you approve. Writes run the moment it calls them, so keep reporting teammates on read-only.

  3. Register one URL

    app.popmcp.com/mcp, once per client. Claude, ChatGPT, Codex and the rest reach the same five connections with the same permissions.

Five connections need Starter or above — the free tier holds two. See what each plan includes.

The other stacks

Same endpoint, same controls. Most teams end up running two or three of them side by side.

Questions about the analytics and SEO stack

Why run Ahrefs and Semrush together?

Because their indexes disagree, and the disagreement is informative. Keyword difficulty, backlink counts and traffic estimates are each tool's own model, so a number that both agree on is worth acting on and a number only one reports is worth checking. Connecting both makes that comparison a question rather than a project.

Is this stack mostly read-only?

Mostly. Four of the five are dominated by read tools — Clarity has no write tools at all. The writes that exist are narrow: submitting a sitemap, launching a site audit, creating a GA4 key event or custom dimension. Nothing here can publish a page.

Can it report on more than one site?

Yes. Each verified Search Console property, GA4 property, Clarity project and SEO workspace is its own connection, so an agency can hold every client's set side by side and ask the same question across all of them.

Connect the analytics and SEO stack to your AI

Add Google Analytics 4, Google Search Console, Ahrefs and the rest with credentials you already own, and get one secure MCP URL for all of them.

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