Walmart Connect Ads MCP server for your AI

Display: Attach approved creatives to Display ad groups with their click-through (and optional third-party tracking) URLs.

Display: List which creatives are attached to which Display ad groups, with their tracking URLs (filter by Filter[adGroupId] / Filter[creativeId]).

Display: List the advertiser's Display creatives with status (DRAFT, PENDING_APPROVAL, APPROVED, REJECTED), folder and associated items.

Sponsored Search: Request a bulk export of the advertiser's campaign structure (campaigns, ad groups, keywords, items, bid multipliers, placements, profiles, negative keywords, ad group media) as an async snapshot.

Sponsored Search: Request a Sponsored Search performance report (async snapshot, CSV) for one report type and date range.

Read the rows of any Walmart Connect snapshot: waits until it is ready, downloads the gzip/zip file (adding this connection's signed headers when Walmart requires them) and returns the parsed CSV or JSON rows with paging.

Sponsored Search: The latest date that has data, per report and recommendation type.

Sponsored Search: Today's near-real-time Sponsored Search delivery (impressions, clicks, ad spend) and budget cap-out status per campaign (optionally one campaignId).

Sponsored Search: the one-call performance report.

Sponsored Search: Step 2 of a Sponsored Videos upload.

Sponsored Search: Add keywords to a keyword-bidded campaign.

Sponsored Search: Add negative keywords that stop ads showing for a search term.

Sponsored Search: Keyword research for items: returns the keywords shoppers used to find and buy the given items, with search volume, bid and performance signals.

Sponsored Search: Get keyword suggestions with suggested bids for a keyword-bidded ad group, based on the items in it (adGroupId required).

Sponsored Search: List the keywords in a keyword-bidded (manual) Sponsored Search campaign with match type, bid and state (campaignId required).

Sponsored Search: List the negative keywords of a keyword-bidded Sponsored Search campaign (campaignId required).

Sponsored Search: Change keyword bids or states.

Display: Request a Display performance report (async snapshot).

Display: Near-real-time Display delivery (impressions, clicks, spend) for up to 50 campaigns or ad groups, for today or campaign-to-date.

Sponsored Search: List a campaign's placement bid multipliers (Buy-Box, Search Ingrid, Home Page, Stock Up) (campaignId required).

Sponsored Search: List a campaign's platform bid multipliers (Desktop, Mobile, App) (campaignId required).

Display: the one-call performance report.

Sponsored Search: Change placement bid multipliers.

Sponsored Search: Change platform bid multipliers.

Display: Create Display ad groups (line items) in a campaign with targeting, CPM max bid, budget, flight dates, frequency caps and creative rotation.

Display: Create Display campaigns (up to 10 per call).

Display: List the Display ad groups (line items) of a campaign with targeting, bids, budget, flight and status.

Display: List the advertiser's Display campaigns with status, budget, flight dates and objective, filtered and paged.

Display: Partially update Display ad groups (line items): send adGroupId and only the fields to change, including targeting, bids, budget, flight and frequency caps.

Display: Partially update Display campaigns: send campaignId and only the fields to change (up to 10 per call); pass null to clear a field.

Display: Pause, resume, archive or unarchive Display ad groups.

Display: Pause, resume, archive or unarchive Display campaigns.

Sponsored Search: Create one or more Sponsored Search campaigns (Sponsored Products auto or keyword-bidded, Sponsored Brands, Sponsored Videos).

Sponsored Search: List the advertiser's Sponsored Search campaigns (Sponsored Products, Sponsored Brands `sba` and Sponsored Videos `video`) with status, budgets, dates, targeting type and bidding strategy.

Sponsored Search: Update, pause, resume, end or extend Sponsored Search campaigns.

Sponsored Search: Create ad groups in a Sponsored Search campaign.

Sponsored Search: Add items (products) to Sponsored Search ad groups.

Sponsored Search: Get the Walmart Connect review status of Sponsored Brands and Sponsored Videos ad groups (optionally one adGroupId), including rejection reasons.

Sponsored Search: List the advertiser's Sponsored Search ad groups, optionally for one campaign (campaignId) or by name (filter[name]) or change date (filter[lastModifiedDate], yyyy-MM-dd).

Sponsored Search: List the items (products) advertised in a Sponsored Search campaign with their ad group, bid and status (campaignId required).

Sponsored Search: List which placements (Search Carousel, Item Buybox, Item Carousel, ...) a keyword-bidded campaign includes or excludes (campaignId required).

Display: Search the contextual categories and behavioral audiences available for Display targeting and get their ids.

Sponsored Search: Rename, enable, disable or delete Sponsored Search ad groups.

Sponsored Search: Change the bid or status (enabled | disabled | deleted) of advertised items.

Sponsored Search: Include or exclude placements on a keyword-bidded campaign.

Sponsored Search: Request campaign recommendations (async snapshot): outOfBudget (campaigns running out of budget with suggested budgets) or itemAlerts (item issues hurting delivery).

Sponsored Search: Request item or keyword recommendations for the advertiser (async snapshot): which items to advertise, or keywords with suggested bids and match types.

Display: Forecast how many impressions a Display ad group will actually win given its bid, budget, pacing, frequency caps and targeting.

Sponsored Search: Search the advertiser's own published Walmart.com catalog for items to advertise, by text or by item ids.

Display: Copy a Display creative under a new name.

Display: Create a Display creative (v2): name, folder, featured items and one entry per ad unit (marquee, skyline, gallery, tile, brandbox, video) with headline, images, logo and CTA.

Display: Delete a Display creative.

Display: Escalate a Display creative's moderation decision to Walmart Connect with a description and optional attachments.

Display: Get the result of a background-color recommendation.

Display: Get a Display creative's full definition (v2): metadata and every ad unit.

Display: Get the rendered preview image of one ad unit of a Display creative (pathParams.creativeId and adUnitName, e.g. marqueeDesktop).

Display: Read the moderation comments (reasons for rejection or requested changes) on a Display creative (creativeId required; filter RESOLVED | UNRESOLVED).

Display: Check whether a Display creative's preview images have finished rendering.

Display: Check the moderation status of a submitted Display creative.

Display: Get the findings of a moderation pre-check (pathParams.creativeId and jobId).

Display: List the rendered preview images of the advertiser's Display creatives (by type REFRESHED | SUBMITTED | APPROVED).

Display: Move a Display creative into another folder.

Display: Partially update a Display creative (v2): send only the metadata or ad units to change (pathParams.creativeId).

Display: Detach creatives from Display ad groups.

Display: Start rendering preview images for every ad unit of a Display creative.

Display: Mark a moderation comment on a Display creative as resolved.

Display: Restore a deleted Display creative.

Display: Start background-color recommendations for Skyline v3 creatives from uploaded image assets.

Display: Run Walmart's automated moderation pre-check on a Display creative before submitting it (pathParams.creativeId); returns a jobId.

Display: Submit a Display creative for Walmart Connect moderation (required before it can serve).

Display: Answer a Display creative moderation request: provide substantiation (ADDITIONAL_INFO), ACKNOWLEDGE a decision, or APPEAL it, with optional attachments.

Display: Change the click and tracking URLs of creatives already attached to Display ad groups.

Display: Replace a Display creative (v2) with a full metadata + adUnits body (pathParams.creativeId).

Sponsored Search: Step 3 of a Sponsored Videos upload: register the uploaded file as a media asset.

Sponsored Search: Attach an uploaded, available video (mediaId from list_media) to a Sponsored Videos ad group.

Sponsored Search: Request an audit log of changes to specific campaigns, ad groups, keywords, items, multipliers, placements or profiles over a date range (async snapshot).

Sponsored Search: Request an insight snapshot: advancedInsights (the advertiser's item catalog with price, Buy Box, inventory, ratings and page-view insights) or advertiserAttributesV2 (every advertiser this partner can reach, with access levels).

Sponsored Search: Delete a Sponsored Videos media file (pathParams.mediaId).

Sponsored Search: Check a v2 Sponsored Search snapshot (performance report or campaign recommendations) and get its file link when jobStatus is done.

Sponsored Search: Check a v1 Sponsored Search snapshot (entity, audit, item/keyword recommendations, insight/advertiser attributes) and get its file link when jobStatus is done.

Sponsored Search: List the videos attached to a Sponsored Videos ad group (campaignId and adGroupId required).

Sponsored Search: List the advertiser's Sponsored Videos media (uploaded videos) with processing status, optionally for one mediaId or status.

Sponsored Search: Step 1 of a Sponsored Videos upload: get a 15-minute upload URL (uploadUrl) and caption URL (captionUrl) plus a mediaUploadRequestId.

Sponsored Search: Swap the video on a Sponsored Videos ad group.

Sponsored Search: Rename a Sponsored Videos media file.

Sponsored Search: Replace the closed-caption file of a Sponsored Videos media (pathParams.mediaId).

Sponsored Search: Create Sponsored Brands brand assets.

Sponsored Search: Delete a brand asset by id (pathParams.brandAssetId).

Sponsored Search: Remove the custom image from a brand asset (pathParams.brandAssetId).

Sponsored Search: Get one Sponsored Brands brand asset (Brand Asset Manager): name, promoted brand, headline, click URL, images and review status.

Sponsored Search: Get the review status and reviewer comments for brand assets (optionally one brandAssetId).

Sponsored Search: Submit brand assets for Walmart Connect review.

Sponsored Search: Update Sponsored Brands brand assets.

Sponsored Search: Upload the custom lifestyle image of a brand asset.

Sponsored Search: Upload the logo image of a brand asset.

Display: Create itemsets (groups of items, brands or categories) used for Display attribution and targeting.

Display: Get the rule expression that defines an itemset.

Display: List the items and brands inside an itemset.

Display: List the advertiser's Walmart.com brand and shelf landing pages that Display creatives can click through to.

Display: List which itemsets are attached to which Display campaigns (Filter[campaignId], Filter[itemsetId]).

Display: List the advertiser's itemsets with status (BUILDING, BUILT, DRAFT, FAILED, INVALID, PENDING), role and class.

Display: Attach (or detach) the itemsets that define a Display campaign's featured and halo items for attribution.

Display: Update itemsets (items, brands, name).

Sponsored Search: Enable, pause or archive negative keywords.

Display: Copy a Display creative folder with its creatives.

Display: Create a custom Display audience (rule-based, item propensity, lookalike, brand affinity or advanced) from Walmart shopper signals.

Display: Create a brand audience from the advertiser's brand buyers: HISTORICAL, LAPSED_BUYERS or PREDICTIVE.

Display: Create a folder for organizing Display creatives (optionally inside folderId).

Display: Delete a Display creative folder.

Display: Estimate the size of a custom audience definition (or an existing audienceId) before creating or using it.

Display: Profile an audience over a date range by AGE, INCOME, GENDER, DMA, REGION or RESIDENTIAL_STATUS.

Display: Check the build status of a brand audience request (requestId required).

Display: List the advertiser's custom and brand audiences with status.

Display: List the advertiser's Display creative folders (Filter[folderId], Filter[search], startIndex, count).

Display: Move a Display creative folder into another folder.

Display: Restore a deleted Display creative folder.

Display: Update a custom Display audience's name, description, objective or definition (audienceId required).

Display: Rename a Display creative folder (pathParams.folderId; body {"name": "..."}).

Display: Request a bulk export of the advertiser's Display campaigns and line items (async snapshot, JSON).

Sponsored Search: Raise bids on a placement by a percentage.

Sponsored Search: Raise bids on a device platform by a percentage.

Display: Start automatic closed-caption generation for a Display video asset.

Display: The latest date with processed Display performance data.

Display: Check a Display report or entity snapshot and get its file link when jobStatus is done.

Display: Check an automatic caption job.

Display: Get the latest caption file of a Display video asset.

Display: Upload an image or logo for Display creatives; returns the assetId used in create_display_creative.

Display: Upload a video asset for Display video creatives; returns its assetId.

Display: Upload a .vtt caption file for a Display video asset.

Display: Replace Display ad groups (full update).

Display: Replace Display campaigns (full update, up to 10 per call).

Sponsored Search: Permanently delete Sponsored Search campaigns that have NEVER gone live.

Sponsored Search: Remove the custom image from a Sponsored Brands profile (pathParams.sbaProfileId; Walmart retires this endpoint on 2027-01-31).

Sponsored Search: Get the Sponsored Brands profile (brand name, headline, click URL, logo, status) of a Sponsored Brands ad group (campaignId and adGroupId required).

Sponsored Search: Update a Sponsored Brands profile.

Sponsored Search: Upload the custom lifestyle image of a Sponsored Brands profile (Walmart retires this endpoint on 2027-01-31).

Sponsored Search: Cancel a pending Sponsored Brands or Sponsored Videos review.

Sponsored Search: Set the placements of a keyword-bidded campaign.

Conversions: Report the conversion events received by the Conversions API for an event name and date range (startDate, endDate, eventName required; timeZone defaults to UTC).

Display: List the brands the advertiser can use in Display itemsets and targeting (optionally filter[brandName]).

Display: Search the geo targets (states, cities, DMAs) available for Display targeting and get their ids.

Display: Search the Walmart catalog items the advertiser can feature in Display campaigns and creatives.

Display: List the keywords a Display ad group targets, with match type and review status.

Display: Browse the Walmart product taxonomy (department, category, sub-category) for the advertiser's brands.

Conversions: Register custom conversion event names with Walmart Connect's Conversions API.

Conversions: Send conversion events (purchases and other actions off Walmart) to Walmart Connect's Conversions API for measurement.

Sponsored Search: Submit a Sponsored Brands or Sponsored Videos ad group for review before it can go live.

Display: Accept or reject Display recommendations.

Display: Forecast the audience a Display ad group can reach: impressions and unique households for its targeting (daily, 30-day or lifetime).

Sponsored Search: Get the download link for Walmart.com's Top Search Trends report (the most searched keywords, refreshed daily after 4 PM PT).

Sponsored Search: List the alerts and recommendations Walmart Connect has raised for the advertiser (budget cap-outs, item issues and similar).

Display: List Walmart Connect's optimization recommendations for Display campaigns and ad groups (budget reallocation, targeting, schedule, bid) with expected outcomes.

Sponsored Search: Show how many API operations this partner credential used in the last hour, per operation, to stay under Walmart's hourly rate limit.