Instagram MCP server for your AI

No. It is built on the Instagram API with Instagram Login, so you sign in with the Instagram account itself, with no linked Facebook Page and no Business Manager. The account must be a Business or Creator account; you can switch a personal one in the Instagram app under Settings, Account type. The trade-off is that features Meta only offers through Facebook Login, such as hashtag search, competitor business discovery and product tagging, are not part of this connector.

Yes. Add the Instagram product to a Meta app and copy the Instagram App ID and App secret from Business login settings, not the Meta App ID in App settings. Until Meta grants Advanced Access through App Review, only Instagram accounts with a role on that app can authorize. PopMCP asks for exactly five permissions: instagram_business_basic, instagram_business_content_publish, instagram_business_manage_comments, instagram_business_manage_messages and instagram_business_manage_insights. If the app was not granted one of them, Meta refuses the whole sign-in.

In steps, from public URLs. A create_image_container, create_reel_container, create_story_container or create_carousel_container call builds the post from links Instagram downloads, with images in JPEG. For video, get_container_status waits until the status is FINISHED, then publish_media makes it live. Carousels take 2 to 10 slides and count as one post. Instagram allows 100 API-published posts per account in 24 hours, and get_content_publishing_limit shows how many are used.

Yes, inside Instagram's messaging rules. The account can only reply to someone who messaged it first, within 24 hours of their last message, and replies go to their Instagram-scoped ID rather than an @username. list_conversations and get_message read the inbox, get_messaging_user_profile shows who a sender is, send_message replies, and send_sender_action shows a typing indicator or marks a thread as seen. A new direct message can also trigger a workflow through a webhook.

Only if it sits idle. Instagram issues a 60-day token with no separate refresh token, and refreshing it swaps in a new 60-day token. PopMCP does that when a call arrives within 10 days of expiry, so a connection in regular use keeps working. A token that goes 60 days without being used expires for good, and the next call asks you to disconnect and reconnect Instagram. Meta also will not refresh a token less than 24 hours old.

Seventeen. Webhooks cover a new comment, a comment during a live video, a new DM, a reaction on a message, an @mention, story results being final, a tapped chat button, a messaging opt-in and a chat opened from an ad or link. Polling catches new posts. Change detection spots being tagged, a new story, going live and a new conversation. Thresholds fire when followers cross a level, reach drops, or the daily posting quota is nearly used.

No. PopMCP hosts it and gives you a Streamable HTTP MCP URL. There is nothing to deploy, no callback URL to register, and no infrastructure to keep running or patch.

Any client that supports a remote Streamable HTTP MCP server: Claude Desktop, Claude Web, Claude Code, ChatGPT custom connectors, Codex and the Codex CLI, OpenCode and Z.ai's ZCode, as well as editors such as Cursor, Windsurf and Zed. Your client signs in to PopMCP with OAuth; the provider credential never leaves the server.

Connect Instagram in PopMCP first, then run claude mcp add --transport http popmcp https://app.popmcp.com/mcp in a terminal. Inside Claude Code, run /mcp and sign in to PopMCP in the browser window it opens, ticking Instagram on the consent screen. The Instagram tools are then available in that session, and no Instagram credential is stored on your machine.

Loading 49 tool definitions into every conversation burns context before the work starts. PopMCP loads a curated 37-tool set covering the everyday workflows and keeps the rest searchable, so your AI pulls a specialist tool only when a task needs it. Every tool stays searchable, and on Scale the owner can load the full catalog for a teammate's connection.

A tool is something your AI calls, and there are 49 here. A trigger is something PopMCP watches for you: 17 Instagram events that can start work on the PopMCP side. Triggers never enter your AI client's context, and none of them ask you to paste a callback URL into Instagram.