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BuzzSumo MCP server for your AI

Ask what is getting shared on any topic, see what is trending today, find influencers, catch up on your Alert mentions, and save what you find to a Project.

PopMCPBuzzSumo

What are the most shared articles on email marketing this month, what is trending on it today, and who are the influencers

Supported BuzzSumo tools

Every endpoint BuzzSumo's API documents, for search, Alerts, Projects and backlinks, with each tool saying what it spends from your monthly allowance.

26 tools in the full catalog: 20 read and 6 write. 24 load by default, and the rest are found with tool search.

buzzsumo_create_project

Create an empty Project to save articles into.

buzzsumo_get_project

Read one Project.

buzzsumo_get_project_overview

A Project with its saved articles, questions and influencers, by its id or name.

buzzsumo_list_project_articles

List the articles saved in one Project, with their share counts.

buzzsumo_list_project_influencers

List the influencers saved in one Project.

buzzsumo_list_project_questions

List the questions saved in one Project.

buzzsumo_list_projects

List every Project on this BuzzSumo account, with its id and name.

buzzsumo_save_urls_to_named_project

Save links into a Project by its name, creating it if asked.

buzzsumo_save_urls_to_project

Save one or more links into a Project.

buzzsumo_create_alert

Create an Alert that watches for a brand, competitor, keyword, domain, links or an author.

buzzsumo_get_alert

Read one Alert and its settings.

buzzsumo_get_alert_digest

An Alert's recent mentions and stats, by its id or name.

buzzsumo_get_alert_stats

Read one Alert's stats, ready to chart.

buzzsumo_get_trending_articles

See what is trending from the last 24 hours, for one or more topics or sites.

buzzsumo_get_url_metrics

Share counts, engagement and linking domains for up to 5 exact links.

buzzsumo_list_alert_mentions

List the mentions one Alert has caught, such as recent brand mentions, newest first by default.

buzzsumo_list_alerts

List every Alert on this BuzzSumo account, with its id and name.

buzzsumo_list_article_sharers

See a sample of the people who shared one article, with follower and authority figures.

buzzsumo_list_shared_links

List the links one Twitter user has shared recently, and with details on, the topics and sites they share most.

buzzsumo_research_topic

Top articles, trending articles and influencers for a topic in one answer.

buzzsumo_search_articles

Find the most shared articles for a topic, a domain or a URL, with share counts and engagement per network.

buzzsumo_search_influencers

Find influencers for a topic.

buzzsumo_get_api_usage

How many API calls this account has left this month, as BuzzSumo reports it.

buzzsumo_get_backlinks

List the pages linking to a URL or a whole domain, with their share counts.

buzzsumo_delete_project

Permanently delete a Project and everything saved in it.

buzzsumo_delete_alert

Permanently delete an Alert, which stops it watching.

Connect BuzzSumo to Claude, ChatGPT and Claude Code

Credentials off one BuzzSumo screen, then an endpoint your client signs into. Nothing to deploy, and nothing to install.

In BuzzSumo, open Settings, then the API tab, and select Generate API key if you have none. Paste the key into PopMCP, which checks it without spending a search. API access comes with paid BuzzSumo plans.

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ConnectionVerified

Then just ask for the work

  • “What are the most shared articles on email marketing this month, what is trending on it today, and who are the influencers”

    • research_topic
    • search_articles
    • search_influencers
  • “Catch me up on what people have said about our brand this week”

    • get_alert_digest
    • list_alert_mentions
    • get_alert_stats
  • “How many shares did these three blog posts get, and who shared the best one”

    • get_url_metrics
    • list_article_sharers
  • “Save the five most shared articles from our competitor's site to my Q4 research Project”

    • search_articles
    • save_urls_to_named_project
    • get_project_overview

Use BuzzSumo from the assistant you already open

One hosted endpoint, registered once per client. The same tools and the same permissions, whichever window the request comes from.

Claude DesktopCustom connector

Add the PopMCP URL under Customize → Connectors and the tools appear in every chat.

Claude WebCustom connector

The same endpoint, registered in the browser. Nothing to install on the machine you are working from.

ChatGPTCustom connector

Register PopMCP as a custom connector, then let ChatGPT read and update the account.

CodexDesktop & CLI

Wire the endpoint into Codex or the Codex CLI when a task needs live business context, not a fixture.

OpenCodeCoding agent

Register the remote MCP server in OpenCode's config for terminal-first and scripted agent runs.

ZCodeDesktop app

Add PopMCP as an MCP server in Z.ai's desktop app and work the account from the same window.

BuzzSumo MCP server questions

What teams ask before putting BuzzSumo behind an AI client.

Which BuzzSumo plan do I need?

BuzzSumo says API access comes with all of its paid plans. Without one, you can ask BuzzSumo for a trial key through the form linked from its API docs, and it approves those case by case.

How many calls can my AI make?

BuzzSumo's docs give paid web plans 100 Search API calls a month, and you can apply for more. Its pages give different figures for the Account API, which covers Alerts and Projects: 100,000 a month in one place and 100 in another. When BuzzSumo reports the amount left, it appears on each answer, and connecting spends no search.

Does it cover everything in the BuzzSumo app?

It covers everything in BuzzSumo's API. That API has no endpoints for the app's Questions search or its YouTube, Facebook and Reddit analyzers, so those are not here. Questions you saved to a Project can be read, and influencer search covers Twitter profiles.

Are backlinks included?

There is a tool for them, but BuzzSumo describes its Backlinks API as a private beta. If your account does not have it yet, the tool says so.

Will the AI follow instructions written in an article?

No. Titles, bios and mentions come from other websites, so they come back marked as third-party content, and the AI is told never to act on instructions inside them.

Do I have to run or host the BuzzSumo MCP server myself?

No. PopMCP hosts it and gives you a Streamable HTTP MCP URL. There is nothing to deploy, no callback URL to register, and no infrastructure to keep running or patch.

Which AI clients can use this MCP server?

Any client that supports a remote Streamable HTTP MCP server: Claude Desktop, Claude Web, Claude Code, ChatGPT custom connectors, Codex and the Codex CLI, OpenCode and Z.ai's ZCode, as well as editors such as Cursor, Windsurf and Zed. Your client signs in to PopMCP with OAuth; the provider credential never leaves the server.

How do I connect BuzzSumo to Claude Code?

Connect BuzzSumo in PopMCP first, then run claude mcp add --transport http popmcp https://app.popmcp.com/mcp in a terminal. Inside Claude Code, run /mcp and sign in to PopMCP in the browser window it opens, ticking BuzzSumo on the consent screen. The BuzzSumo tools are then available in that session, and no BuzzSumo credential is stored on your machine.

Why do only 24 of the 26 tools load by default?

Loading 26 tool definitions into every conversation burns context before the work starts. PopMCP loads a curated 24-tool set covering the everyday workflows and keeps the rest searchable, so your AI pulls a specialist tool only when a task needs it. Every tool stays searchable, and on Scale the owner can load the full catalog for a teammate's connection.

What is the difference between a tool and a trigger?

A tool is something your AI calls, and there are 26 here. A trigger is an event PopMCP watches for on its own. BuzzSumo has no triggers yet, so everything on this page happens when your AI calls a tool.

Connect BuzzSumo to your AI in minutes

Launch a hosted MCP endpoint for BuzzSumo, keep tool access under control, and start testing real workflow prompts right away.

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